Frida Giannini
Creative Director of Gucci

Frida Giannini's unique talent and passionate disposition has fuelled her rise as an international designer for one of the most recognized luxury fashion brands.

Born in Rome in 1972, she studied fashion design at Rome's Fashion Academy before apprenticing in a small ready to wear house. In 1997, she landed a job at Fendi where she worked as a ready to wear designer for three seasons before being named designer for Fendi leathergoods.

In September 2002, she joined Gucci as Handbag Design Director. Two years later, she was appointed to the unprecedented role of Creative Director of Accessories in charge of bags, shoes, luggage, small leathergoods, silks, fine jewellery, gifts, watches and eyewear. She took on the position with her trademark confidence and conviction, and has brought a powerful point-of-view to the house's accessories.

By reinterpreting iconic elements from Gucci's past, such as the "Flora" scarf patterns and equestrian imagery, she has infused a rich heritage with new energy and modern sex appeal.